{"id":452,"date":"2020-04-29T02:42:26","date_gmt":"2020-04-29T02:42:26","guid":{"rendered":"https:\/\/websastra.in\/webs\/?page_id=452"},"modified":"2020-05-11T19:58:28","modified_gmt":"2020-05-11T19:58:28","slug":"brand-positioning","status":"publish","type":"page","link":"https:\/\/websastra.in\/webs\/branding\/brand-positioning\/","title":{"rendered":"Brand Positioning"},"content":{"rendered":"\n<h2 class=\"has-text-color has-text-align-center wp-block-heading\" style=\"color:#ea3a60\">BRAND POSITIONING<\/h2>\n\n\n\n<p>Brand positioning could easily be considered a subset of brand messaging, but it\u2019s important enough to warrant its own discussion.<\/p>\n\n\n\n<p>In short, brand positioning is how you set yourself apart from the competition. What do you bring to the table that\u2019s wholly distinct from other players in your market? If you don\u2019t have a clear answer to that question, it\u2019s going to be difficult to convince potential customers to choose your business over another one.<\/p>\n\n\n\n<p>Websastra Technology will help with that, though. Through market research and organizational analysis, they\u2019re able to determine what customers want, what your business can realistically provide and how those offerings compare with your competitors.<\/p>\n\n\n\n<p>Creating an effective branding strategy is all about matching your capabilities with your customers\u2019 expectations and desires. Websastra is not looking to exaggerate or overpromise. We simply want to drill down into what makes your business unique, and find an effective way to showcase those strengths.<\/p>\n\n\n\n<section id=\"section-1ab0c98f-275a-4ed6-82c5-496374a8ea23\" class=\"wp-block-gutentor-icon-box gutentor-section gutentor-icon-wrapper icon-template1 has-gutentor-block-shape-top g-pos-d-desktop g-pos-d-tablet g-pos-d-mobile gutentor-position-default-desktop gutentor-position-default-tablet gutentor-position-default-mobile\"><div class=\"gutentor-block-shape-top\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path class=\"st0\" d=\"M499.9,51\"><\/path><path class=\"st1\" d=\"M0,1v94.2c256.7-171,917.3-15.6,1000,4.8V1H0z\"><\/path><path d=\"M0,100h1.3C273.1-106.1,1000,77.4,1000,77.4V0H0V100z\"><\/path><\/svg><\/span><\/div><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title enable-title-design seperator-bottom text-center\"><h4 class=\"gutentor-title\"><br><br>SERVICES FOR YOUR BRAND<\/h4><\/div><\/div><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-0\"><a class=\"gutentor-single-item-box-link\" href=\"logo-design\" rel=\"noopener\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-broom\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Logo Design<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-1\"><a class=\"gutentor-single-item-box-link\" href=\"Brand-Awareness\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-child\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Awareness<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-2\"><a class=\"gutentor-single-item-box-link\" href=\"brand-identity\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-bug\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Identity<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-3\"><a class=\"gutentor-single-item-box-link\" href=\"brand-messaging\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-comments\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Messaging<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-4\"><a class=\"gutentor-single-item-box-link\" href=\"brand-voice\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-bullhorn\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Voice<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-5\"><a class=\"gutentor-single-item-box-link\" href=\"style-guide\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-braille\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Style Guide<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-6\"><a class=\"gutentor-single-item-box-link\" href=\"social-media-branding\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-gift\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Social Media Branding<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-7\"><a class=\"gutentor-single-item-box-link\" href=\"branding\" rel=\"noopener\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-allergies\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Branding<\/h3><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"section-1b479de2-37e9-4afe-8456-9f18bc3f7875\" class=\"wp-block-gutentor-icon-box gutentor-section gutentor-icon-wrapper icon-template1 has-gutentor-block-shape-top g-pos-d-desktop g-pos-d-tablet g-pos-d-mobile gutentor-position-default-desktop gutentor-position-default-tablet gutentor-position-default-mobile text-left\"><div class=\"gutentor-block-shape-top\"><span><svg width=\"100%\" height=\"100px\" viewBox=\"0 0 1280 140\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 140h1280C573.08 140 0 0 0 0z\" fill-opacity=\".3\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 30 0 30z\" fill-opacity=\".5\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 60 0 60z\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><\/svg><\/span><\/div><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title enable-title-design seperator-bottom text-center\"><h3 class=\"gutentor-title\">&#8216;our OTHER SERVICES for you&#8217;<br>We Care Your Requirements<\/h3><\/div><\/div><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-0\"><a class=\"gutentor-single-item-box-link\" href=\"web-services\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-broom\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">WEB SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-1\"><a class=\"gutentor-single-item-box-link\" href=\"portals\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-list\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">PORTAL SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-2\"><a class=\"gutentor-single-item-box-link\" href=\"branding\" rel=\"noopener\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fab fa-xbox\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">BRANDING SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-3\"><a class=\"gutentor-single-item-box-link\" href=\"advertising\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-chalkboard-teacher\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">ADVERTISING SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"gutentor-section gutentor-blog-post-wrapper blog-template1 wp-block-gutentor-blog-post  has-gutentor-block-shape-top\" id=\"section-6c003846-3e04-4ccc-b97a-d3d5b12b5edc\" >\n<div class=\"gutentor-block-shape-top\"><span><svg width=\"100%\" height=\"100px\" viewBox=\"0 0 1280 140\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 140h1280C573.08 140 0 0 0 0z\" fill-opacity=\".3\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 30 0 30z\" fill-opacity=\".5\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 60 0 60z\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><\/svg><\/span><\/div><div class='grid-container'><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title  seperator-bottom text-center \"  >\n<h2 class=\"gutentor-title\">\nUseful UPDATED Information<\/h2>\n<\/div>\n<\/div><div class='gutentor-grid-item-wrap '  ><div class='grid-row ' ><article class='gutentor-post-has-thumb  grid-md-4 grid-sm-4 grid-xs-12 blog-grid'><div class=\"gutentor-single-item\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"523\" src=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory.jpg\" class=\"attachment- size- wp-post-image\" alt=\"\" srcset=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory.jpg 940w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory-300x167.jpg 300w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory-768x427.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/div><\/div><div class=\"gutentor-post-content\"><h4 class=\"gutentor-single-item-title\"><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/website-is-more-important-than-your-business-card\/\" rel=\"bookmark\">Why Your Website is More Important than Your Business Card<\/a><\/h4><div class=\"entry-meta\"><div class=\"posted-on\"><i class=\"far fa-calendar-alt\"><\/i><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/website-is-more-important-than-your-business-card\/\" rel=\"bookmark\">September 26, 2019<\/a><\/div><\/div><div class=\"gutentor-post-excerpt gutentor-single-item-desc\"><p class='gutentor-single-item-desc'>Twenty years ago you couldn\u2019t be in business, and be taken seriously, without having a crisp stack o&hellip;<\/p><\/div><\/div><\/div><\/article><article class='gutentor-post-has-thumb  grid-md-4 grid-sm-4 grid-xs-12 blog-grid'><div class=\"gutentor-single-item\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"381\" src=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/effective-website.jpg\" class=\"attachment- size- wp-post-image\" alt=\"\" srcset=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/effective-website.jpg 678w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/effective-website-300x169.jpg 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/div><\/div><div class=\"gutentor-post-content\"><h4 class=\"gutentor-single-item-title\"><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/what-attract-audience-to-your-website\/\" rel=\"bookmark\">What attract audience to your Website?<\/a><\/h4><div class=\"entry-meta\"><div class=\"posted-on\"><i class=\"far fa-calendar-alt\"><\/i><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/what-attract-audience-to-your-website\/\" rel=\"bookmark\">September 26, 2019<\/a><\/div><\/div><div class=\"gutentor-post-excerpt gutentor-single-item-desc\"><p class='gutentor-single-item-desc'>After you visit a site and you browse through it for a while, what makes you stay? Great design help&hellip;<\/p><\/div><\/div><\/div><\/article><article class='gutentor-post-has-thumb  grid-md-4 grid-sm-4 grid-xs-12 blog-grid'><div class=\"gutentor-single-item\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/tips-5-1.png\" class=\"attachment- size- wp-post-image\" alt=\"\" srcset=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/tips-5-1.png 750w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/tips-5-1-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><\/div><div class=\"gutentor-post-content\"><h4 class=\"gutentor-single-item-title\"><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/5-web-design-tips\/\" rel=\"bookmark\">5 Sign Web Design Tips<\/a><\/h4><div class=\"entry-meta\"><div class=\"posted-on\"><i class=\"far fa-calendar-alt\"><\/i><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/5-web-design-tips\/\" rel=\"bookmark\">September 26, 2019<\/a><\/div><\/div><div class=\"gutentor-post-excerpt gutentor-single-item-desc\"><p class='gutentor-single-item-desc'>1.Your website is raking in traffic but conversion rates are low:\u00a0When your site has a high bounce r&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>BRAND POSITIONING Brand positioning could easily be considered a subset of brand messaging, but it\u2019s important enough to warrant its own discussion. In short, brand positioning is how you set yourself apart from the competition. What do you bring to the table that\u2019s wholly distinct from other players in your market? If you don\u2019t have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":442,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-452","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":3,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/452\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/452\/revisions\/1335"}],"up":[{"embeddable":true,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/442"}],"wp:attachment":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/media?parent=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}