{"id":448,"date":"2020-04-29T02:40:58","date_gmt":"2020-04-29T02:40:58","guid":{"rendered":"https:\/\/websastra.in\/webs\/?page_id=448"},"modified":"2020-05-11T19:53:42","modified_gmt":"2020-05-11T19:53:42","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/websastra.in\/webs\/branding\/logo-design\/brand-identity\/","title":{"rendered":"Brand identity"},"content":{"rendered":"\n<h2 class=\"has-very-dark-gray-color has-text-color has-text-align-center wp-block-heading\">BRAND IDENTITY<\/h2>\n\n\n\n<p>Logos can tell potential customers a great deal about your business without having to say anything. Coca-Cola\u2019s Spencerian Script reflects the company\u2019s long history and a core product that has remained virtually unchanged for more than 100 years. People choose Coca-Cola because it\u2019s a dependable product. They know what they\u2019re getting from it. Past attempts to mess with the formula have become cautionary tales about brand mismanagement.<\/p>\n\n\n\n<p>Sticking with an old-fashioned logo year after year helps sell the message that the product has stood the test of time and that there\u2019s no need to fix what isn\u2019t broken.<\/p>\n\n\n\n<p>FedEx is another good example of a logo that subtly tells customers quite a bit about the brand. The logo famously hides an arrow within its second syllable suggesting speed, accuracy and reliability in delivering packages to their destinations.<\/p>\n\n\n\n<section id=\"section-de36a490-0835-43d4-833d-16be6987fc5b\" class=\"wp-block-gutentor-icon-box gutentor-section gutentor-icon-wrapper icon-template1 has-gutentor-block-shape-top g-pos-d-desktop g-pos-d-tablet g-pos-d-mobile gutentor-position-default-desktop gutentor-position-default-tablet gutentor-position-default-mobile\"><div class=\"gutentor-block-shape-top\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path class=\"st0\" d=\"M499.9,51\"><\/path><path class=\"st1\" d=\"M0,1v94.2c256.7-171,917.3-15.6,1000,4.8V1H0z\"><\/path><path d=\"M0,100h1.3C273.1-106.1,1000,77.4,1000,77.4V0H0V100z\"><\/path><\/svg><\/span><\/div><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title enable-title-design seperator-bottom text-center\"><h4 class=\"gutentor-title\"><br><br>SERVICES FOR YOUR BRAND<\/h4><\/div><\/div><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-0\"><a class=\"gutentor-single-item-box-link\" href=\"logo-design\" rel=\"noopener\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-broom\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Logo Design<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-1\"><a class=\"gutentor-single-item-box-link\" href=\"Brand-Awareness\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-child\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Awareness<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-2\"><a class=\"gutentor-single-item-box-link\" href=\"brand-messaging\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-comments\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Messaging<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-3\"><a class=\"gutentor-single-item-box-link\" href=\"brand-positioning\" rel=\"noopener\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-chart-pie\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Positioning<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-4\"><a class=\"gutentor-single-item-box-link\" href=\"brand-voice\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-bullhorn\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Brand Voice<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-5\"><a class=\"gutentor-single-item-box-link\" href=\"style-guide\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-braille\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Style Guide<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-6\"><a class=\"gutentor-single-item-box-link\" href=\"social-media-branding\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-gift\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Social Media Branding<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-7\"><a class=\"gutentor-single-item-box-link\" href=\"branding\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-bug\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Branding<\/h3><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"section-5da9ddde-893f-42e5-9078-5626a388f768\" class=\"wp-block-gutentor-icon-box gutentor-section gutentor-icon-wrapper icon-template1 has-gutentor-block-shape-top g-pos-d-desktop g-pos-d-tablet g-pos-d-mobile gutentor-position-default-desktop gutentor-position-default-tablet gutentor-position-default-mobile text-left\"><div class=\"gutentor-block-shape-top\"><span><svg width=\"100%\" height=\"100px\" viewBox=\"0 0 1280 140\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 140h1280C573.08 140 0 0 0 0z\" fill-opacity=\".3\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 30 0 30z\" fill-opacity=\".5\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 60 0 60z\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><\/svg><\/span><\/div><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title enable-title-design seperator-bottom text-center\"><h3 class=\"gutentor-title\">&#8216;our OTHER SERVICES for you&#8217;<br>We Care Your Requirements<\/h3><\/div><\/div><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-0\"><a class=\"gutentor-single-item-box-link\" href=\"web-services\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-broom\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">WEB SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-1\"><a class=\"gutentor-single-item-box-link\" href=\"portals\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-list\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">PORTAL SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-2\"><a class=\"gutentor-single-item-box-link\" href=\"branding\" rel=\"noopener\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fab fa-xbox\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">BRANDING SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-6 grid-12\"><div class=\"gutentor-single-item gutentor-icon gutentor-single-item-3\"><a class=\"gutentor-single-item-box-link\" href=\"advertising\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-icon-box\"><i class=\"fas fa-chalkboard-teacher\"><\/i><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">ADVERTISING SERVICES<\/h3><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"gutentor-section gutentor-blog-post-wrapper blog-template1 wp-block-gutentor-blog-post  has-gutentor-block-shape-top\" id=\"section-d8cda5bf-eb2a-4829-b895-5bb287791fec\" >\n<div class=\"gutentor-block-shape-top\"><span><svg width=\"100%\" height=\"100px\" viewBox=\"0 0 1280 140\" preserveAspectRatio=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 140h1280C573.08 140 0 0 0 0z\" fill-opacity=\".3\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 30 0 30z\" fill-opacity=\".5\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><path d=\"M0 140h1280C573.08 140 0 60 0 60z\" style=\"fill-rule:evenodd; transform: rotate(180deg); transform-origin:50% 50%;\"\/><\/svg><\/span><\/div><div class='grid-container'><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title  seperator-bottom text-center \"  >\n<h2 class=\"gutentor-title\">\nUseful UPDATED Information<\/h2>\n<\/div>\n<\/div><div class='gutentor-grid-item-wrap '  ><div class='grid-row ' ><article class='gutentor-post-has-thumb  grid-md-4 grid-sm-4 grid-xs-12 blog-grid'><div class=\"gutentor-single-item\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"523\" src=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory.jpg\" class=\"attachment- size- wp-post-image\" alt=\"\" srcset=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory.jpg 940w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory-300x167.jpg 300w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/why-web-neccesory-768x427.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/div><\/div><div class=\"gutentor-post-content\"><h4 class=\"gutentor-single-item-title\"><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/website-is-more-important-than-your-business-card\/\" rel=\"bookmark\">Why Your Website is More Important than Your Business Card<\/a><\/h4><div class=\"entry-meta\"><div class=\"posted-on\"><i class=\"far fa-calendar-alt\"><\/i><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/website-is-more-important-than-your-business-card\/\" rel=\"bookmark\">September 26, 2019<\/a><\/div><\/div><div class=\"gutentor-post-excerpt gutentor-single-item-desc\"><p class='gutentor-single-item-desc'>Twenty years ago you couldn\u2019t be in business, and be taken seriously, without having a crisp stack o&hellip;<\/p><\/div><\/div><\/div><\/article><article class='gutentor-post-has-thumb  grid-md-4 grid-sm-4 grid-xs-12 blog-grid'><div class=\"gutentor-single-item\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"381\" src=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/effective-website.jpg\" class=\"attachment- size- wp-post-image\" alt=\"\" srcset=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/effective-website.jpg 678w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/effective-website-300x169.jpg 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/div><\/div><div class=\"gutentor-post-content\"><h4 class=\"gutentor-single-item-title\"><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/what-attract-audience-to-your-website\/\" rel=\"bookmark\">What attract audience to your Website?<\/a><\/h4><div class=\"entry-meta\"><div class=\"posted-on\"><i class=\"far fa-calendar-alt\"><\/i><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/what-attract-audience-to-your-website\/\" rel=\"bookmark\">September 26, 2019<\/a><\/div><\/div><div class=\"gutentor-post-excerpt gutentor-single-item-desc\"><p class='gutentor-single-item-desc'>After you visit a site and you browse through it for a while, what makes you stay? Great design help&hellip;<\/p><\/div><\/div><\/div><\/article><article class='gutentor-post-has-thumb  grid-md-4 grid-sm-4 grid-xs-12 blog-grid'><div class=\"gutentor-single-item\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/tips-5-1.png\" class=\"attachment- size- wp-post-image\" alt=\"\" srcset=\"https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/tips-5-1.png 750w, https:\/\/websastra.in\/webs\/wp-content\/uploads\/2019\/09\/tips-5-1-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/div><\/div><div class=\"gutentor-post-content\"><h4 class=\"gutentor-single-item-title\"><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/5-web-design-tips\/\" rel=\"bookmark\">5 Sign Web Design Tips<\/a><\/h4><div class=\"entry-meta\"><div class=\"posted-on\"><i class=\"far fa-calendar-alt\"><\/i><a href=\"https:\/\/websastra.in\/webs\/2019\/09\/26\/5-web-design-tips\/\" rel=\"bookmark\">September 26, 2019<\/a><\/div><\/div><div class=\"gutentor-post-excerpt gutentor-single-item-desc\"><p class='gutentor-single-item-desc'>1.Your website is raking in traffic but conversion rates are low:\u00a0When your site has a high bounce r&hellip;<\/p><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>BRAND IDENTITY Logos can tell potential customers a great deal about your business without having to say anything. Coca-Cola\u2019s Spencerian Script reflects the company\u2019s long history and a core product that has remained virtually unchanged for more than 100 years. People choose Coca-Cola because it\u2019s a dependable product. They know what they\u2019re getting from it. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":444,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-448","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":5,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/448\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/448\/revisions\/1333"}],"up":[{"embeddable":true,"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/pages\/444"}],"wp:attachment":[{"href":"https:\/\/websastra.in\/webs\/wp-json\/wp\/v2\/media?parent=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}