WEBSASTRA
TECHNOLOGY
First impressions are important, for many potential customers, your logo will provide the initial glimpse of your brand. A logo supports marketing.
Think of virtually any consumer brand – what immediately pops into your mind? For the top brands, logos cross cultural and international borders,
Logos can tell potential customers a great deal about your business without having to say anything. Coca-Cola’s Spencerian Script reflects
Your brand messaging should account for these questions and more. It defines what your company is, permeating everything from marketing
Brand positioning is how you set yourself apart from the competition. What do you bring to the table that’s wholly distinct from other players?
Brands are like people: Each one has its own particular way of expressing itself. Some are friendly, some are irreverent, some are professional.
Style guides can lay out your brand voice, messaging, design principles and more in precise detail. They instruct your business partners
Businesses need to find a way to stay true to their brand messaging, voice and values while taking advantage of media.