BRAND ADVERTISING

Often referred to as “Brand Development”, “Brand Awareness” or simply “BRANDING”, is a process of building a UNIQUE Identity of your company, organization, product or service, in the minds of the people. Alternatively Branding can be defined as – All the activities done to create an IDENTITY of a business in the marketplace. This is achieved through advertising that follows a consistent theme. From the business perspective, the goal of BRANDING is to establish an outstanding and distinctive PRESENCE of the business entity in the market, to attract more customers and also to retain loyal customers.