Twenty years ago you couldn’t be in business, and be taken seriously, without having a crisp stack of your own business cards in your wallet ready to hand out.

Today, the lines are a little more blurred. Entrepreneurs whose businesses are exclusively online find themselves wondering if they need even bother having business cards anymore. Well before you print a business card or spend any of your hard earned money on advertising, you need to start marketing by building a website. A website will act as a base for all of your advertising efforts. All business details, product information and promotions should start on your website first.

Affordable Marketing:Once you have your website up and running, you regulate the marketing! You control all the content. Your website is digital brochure for your business. You are able to control and change that brochure any time you want. You don’t have to worry about reprinting if you add or delete products. You can change the all the information I real time and not have to wait for any printed products to get into your hands before passing it on to your customers.

Instant Feedback: With a website you are able to have customers or clients give you instant feedback! This is a good and bad thing sometimes, because you never know what the feedback will be. You can however set up links to help route any negative feedback directly to you so that any issues can quickly be resolved.

Boost Customer Base through Promotions: Along with the affordable marketing, You are able to post promotions directly on your website. Customers can get discount links, or be aware of promotions or sales that are happening.

Some steps on writing effective website copy?

Keep it short :While choosing the right words are important, keeping them into a minimum is equally important

Choose your words carefully :Try to avoid words that are too descriptive. Descriptive words often don’t tell readers much and are a waste of words.

Organization is the key :Organize your content and information. Start simple and get to the details.

Use Subheadings : People often get lost or bored reading online so include subheadings to catch their attention and allow for scanning. Ensure paragraphs are short by cutting out any unnecessary copy.

Check and recheck Spelling and grammar : Check and re check your content to make sure it is correct. If you are unsure whether there should be a comma, a colon, or semi colon it is a good idea to consult a grammar guide. Good grammar and spelling ensures your professionalism and increase your credibility.

Avoid Exclamation marks! :If you are one of those people that put an exclamation mark after every sentence. Stop that one they people make edgy and they are annoying! Exclamation marks don’t make your sales pitch any more effective.
These all are comes under the SEO tactics. make sure that while creating a website designing it includes all the above points.

2.Your knowledge of customer psychology doesn’t match your customers’ behavior: Running a heat map test is all it takes to understand how visitors are interacting with your page, which spots are getting clicks, and which spots are not getting the attention they deserve. If users aren’t clicking where you want them to, modify the page to bring more attention to that element.

3.You haven’t revamped your website in ages:If you haven’t updated your website or changed its design in a while, you might be finding yourself in a fix. Users might lose interest, or get turned off by a rogue element or two.

4.You just revamped your website : When you do an A/B test or split URL test, you can compare how two versions of the same page fare with your audience, then go with the one that has more engagement. It’s wise to test on a section of the audience before you go all in on the new design.

5.You just took your designer’s word for your website: The designer knows best when it comes to aesthetics and color schemes. But if your users are exiting with minimal engagement, then CRO is likely to be a huge help for your sales