BRAND AWARENESS
Think of virtually any consumer brand – what immediately pops into your mind?
Most likely, it’s their logo. For the top brands, logos cross cultural boundaries and international borders, becoming readily recognizable around the globe.
Take Coca-Cola, for instance. By all accounts, it’s one of the most recognizable brands in the world. It doesn’t matter that the logo is written in English – or that it uses a cursive script that reached peak popularity 150 years ago – 90% of people around the world know it when they see it.
That may be an extreme example, but it shows how important a good logo is to catching the eye of customers in crowded markets.
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