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Twenty years ago you couldn’t be in business, and be taken seriously, without having a crisp stack of your own business cards in your wallet ready to hand out. Today, the lines are a little more blurred. Entrepreneurs whose businesses are exclusively online find themselves wondering if they need even bother having business cards anymore. Well before you print a business card or spend any of your hard earned money on advertising, you need to start marketing by building a website. A website will act as a base for all of your advertising efforts. All business details, product information and…

After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content. If your content isn’t easy to read people will go to other site to get information and buy. What Makes a Great Website? Here some tips are there to follow this Some steps on writing effective website copy? Keep it short :While choosing the right words are important, keeping them into a minimum is equally important Choose your words carefully :Try to avoid words that…

1.Your website is raking in traffic but conversion rates are low: When your site has a high bounce rate, Google tends to lower your organic search ranking. What you need is a heat-map to understand how your visitors interact with the web page. In addition to this, you can figure out where on your user journey the drop-offs are maximum by conducting a funnel analysis for your website 2.Your knowledge of customer psychology doesn’t match your customers’ behavior: Running a heat map test is all it takes to understand how visitors are interacting with your page, which spots are getting clicks, and…