BANNER DESIGN: What is an Advertising BANNER?
Traditionally the term “banner” has been associated with an advertising platform – either cloth or PVC flex, bearing an advertising slogan, graphics and the company logo. With the emergence of the internet and subsequently the age of Digital Marketing, the term “Banner” has now come to be associated with the digital/web counterpart of the advertising platform. Nonetheless the spirit remains the same.
WHY USE A BANNER?
A Banner is the most visible and noticeable form of advertising and aims to promote your brand. Banners have the power of building your brand by instantly creating a lasting impression on the viewers, delivering prompt results and being most cost effective marketing approach.
BETTER VISIBILITY
The self-contained images and the content in a banner attract the attention of your target audience and give your brand improved visibility, and ensures your product/service or any promotional offers is noticed by an increased number of potential customers.
GRAPHICS & ANIMATION
Banner advertising is an important aspect to communicate to your targeted audience about your products either by graphics or in an animated form. They certify your message is communicated effectively by incorporating exclusive graphics or innovative animation that works positively for your brand.
CREATES BRAND AWARENESS
Product/service banners help your audience recognize your brand and it is the most effective way of repeatedly informing your audience about your brand. Once you gain recognition, people start noticing your ads and associate it with your logo and name. This is why banners an important aspect to help create brand awareness among potential audience.
IMMEDIATE RESPONSE
The main advantage and the most measurable benefit of banner advertising is its immediate response from your target market because it is directly linked to your website. It ensures increased website traffic and bigger sales for your business.
INCREASES SALES
A banner advertisement positioned on selected and related websites ensures it attracts immediate response measurable with increased traffic to your website leading to increased sales for your business.
Outdoor Banner Advertising
Outdoor banners are also called as HOARDING, BILLBOARD, Out-Of-Home advertising and OOH advertising. The term “banner advertising” constitutes bulk of the outdoor advertising campaigns and encompasses a wide range of platforms of various sizes and shapes. Banner advertising remains the dominant and most preferred outdoor advertising platforms all over the world. But wait, digital marketing has expropriated the term “banner” from outdoor advertising, so is outdoor banner advertising still relevant? – you may ask. The answer is emphatic YES and in-fact it is ever more so relevant. The graph of the rise of digital marketing has naturally “plateaued” and leaves a lot of space for outdoor marketing, which is of-course dominated by BANNER Advertising. A recent study has revealed that in-fact outdoor advertising drives more online activity than web banner ads.
Web/Website Banners
These are the digital or web counterparts of the outdoor banners. The difference is that the web banners can be personalized, are dynamic, rich media loaded, are quantifiable and their performance is measurable, in the way that digital marketing is. Alike outdoor banners, web banners to come in various sizes and shapes. And again web banners are the most preferred form of digital advertising. Web banners come in various forms i.e skyscraper, leaderboard, wallpaper, interstitial etc. Web banners can feature rich media like animation, video, and sound. The sheer volume of online activity and the increasing realm of digital marketing has “snatched” the term “banner advertising” from outdoor media and lately has been come to be associated with the web.
So who wins? Outdoor Banner or Web Banner
Both win. Both outdoor banners and web banners are right in their own way have got their own advantages and disadvantages. We understand that size does matter when it comes to advertising. While outdoor banners are huge and live a distinct mark on the minds of the viewers. But they are also expensive and there is no way to measure the performance of the outdoor advertising banners. On the other hand web banners are much smaller but are loaded with “rich media” and are highly targeted and can be customized to the user demographics, this results in higher conversion and better ROI. Also web banners are comparatively cheaper than outdoor banners.
Advertising Banners we design at Websastra
Outdoor Banners For:
- Shops, Businesses and Offices
- Company Profile
- Construction Company
- Cake Shop
- NGOs
- Schools, Colleges and Educational Institutes
- Pre-Schools, Nursery, Daycare and Play Schools/Groups
- Admissions
- Classes/Coaching/Tuition
- Events, Fair, Camps and Exhibition Stall
- Clinics, Dentists and Hospitals
- Election Campaigning
- Food Events, Restaurant and Hotel
- Tourism and Travel Agency
- IT and Software Company
- Architects and Interior Designers
- Parlors, Salons and Spas
- Fashion Boutiques/Clothes Shop
- Jewelry Shops
- Gym
Web Banners For:
- Online Shopping Stores
- Digital Marketing
- YouTube
- Google Adwords/Adsense
- Website
- Blog
- Social Media
- WordPress/Joomla
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